Howdy, I’m Ellie!

I help small businesses and entrepreneurs get their life back.

Run Smoother. Grow Smarter.

Fractional Ops + Systems for cafés, bakeries, and specialty retail. Corporate-grade standards—without the corporate bloat.

Results at a Glance


  • Led 10 Starbucks units • $14M/yr • 600+ partners

  • Chick-fil-A net earnings 9% → 14%

  • Multi-store specialty coffee ops (6+ locations)

  • Bakery systems automated; waste & labor on target

Who Do I Help?

Founder Led (1-3 units / e-com)

You’re juggling hiring, schedules, training, vendors - and the day depends on whether your best person shows up. I simplify the day, install a few high-leverage systems, and give you the space to breathe, so you know what to fix next.

Emerging Multi - Unit (4 - 15 units)

You’re scaling - what worked in one store breaks at five. I bring light governance, cross-unit SOPs, KPI cadence, and openings support so standards travel with you (without adding corporate bloat).

What Do I fix?

  • Chaos → Clean daily rhythm

  • Waste & labor drift → Measured savings

  • Staff churn → Managers who coach

  • Tool sprawl → Simple stack, actually adopted

  • And More.

What We Offer

Clarity Check

Find the leaks, and get some quick fixes!

Smooth-Run Blueprint

Systems & SOPs that stick

People Power

Leadership & training that raise the floor

Fractional Ops Director

Keep momentum every month.

“Our days finally feel calm. We are growing instead of just surviving”

— Specialty Coffee Chain Client

We mapped the day end-to-end, trained managers to coach in the moment, and installed an owner dashboard. Labor on target, waste down, smoother shifts…

Ready for days that run themselves?